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Development of Competitiveness of Company
Danielová, Kamila ; Ing.Žaneta Homoláčová (referee) ; Zich, Robert (advisor)
The master´s thesis is focused on strengthening the competitiveness of the bank through the development of its brands. The current situation of the company is analyzed according to the theoretical knowledge and methodology Ko Floor. Subsequently, the company compared to selected competitors. Based on the comparison and further analysis for the firm set of measures involving their own proposals to support brand development.
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Marketing Strategy Proposal
Kovář, Pavel ; Kejduš, Jan (referee) ; Chalupský, Vladimír (advisor)
The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
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Quality and competition.
Dvořák, Pavel ; Toul, Jiří (referee) ; Fiala, Alois (advisor)
This bachelor thesis deals with problems of quality and competitive strength. Here is enlarged the way how to ensure the quality and to satisfy the customer by implementig, following and checking of ISO standards. Satisfaction of the customer brings the potentiality into the company. The only way is to bring up our children for the lifelong learning. Education in languages should be on very high level and languages should be taught even in kindergartens. Crossconnection of the government´s policies in infrastructures and education will have positive influence on our future life, factories will not move to East, they will stay here and employ our people. To be open to innovation and not hesitate to lay resources into it. This is the only way to obtain more effective production. We shouldn´t forget the safety of work and follow the severe laws and standards.The heritage for following generations will depend on our attitude to quality problems and to competitive strength.We cannot think only of short-term profit, but also of the future.The society will be permanently created and developed.The society will be permanently created and developed. We cannot stay on one place in this created system.It is necessary to follow the progress in the world and give priority to new technologies and ensure the prosperity for our descendants.
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Marketing Strategy Proposal for the Company Monekon spol. s r.o.
Bartošová, Zdeňka ; Janda, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis presents a marketing strategy proposal for the company Monekon spol. s r.o. dealing in accountancy and tax consultancy. It is aimed at improvement company competition through introducing new services. The first part of this work is focused on summary of basic theoretical knowledge concerning this problem. The other part contains an analysis of company surroundings and possible solutions based on it. Suggestions suitable for implementation are recommended upon questionnaire survey and calculations.
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Strategy for Improvement of Competitiveness of Company
Duchoň, Karel ; Janků, Zdeňka (referee) ; Koleňák, Jiří (advisor)
The bachelor’s thesis deals with strategic analysis. Characterizes, analyzes and valuates the current situation of the Semperflex Ltd. The theoretical part focuses on the general characteristics of strategic analysis and methods of creating strategic plans. In the practical part is made the external and the internal analysis, which is the foundation of the SWOT analysis. The results of the analysis are the essence of making proposals to improve business competitiveness.
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Development of BALA Company Retail Marketing Mix
Bujáková, Veronika ; Kovář, Pavel (referee) ; Mráček, Pavel (advisor)
This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
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Development of BALA Company Retail Marketing Mix
Bujáková, Veronika ; Kovář, Pavel (referee) ; Mráček, Pavel (advisor)
This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
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Strategy for Improvement of Competitiveness of Company
Duchoň, Karel ; Janků, Zdeňka (referee) ; Koleňák, Jiří (advisor)
The bachelor’s thesis deals with strategic analysis. Characterizes, analyzes and valuates the current situation of the Semperflex Ltd. The theoretical part focuses on the general characteristics of strategic analysis and methods of creating strategic plans. In the practical part is made the external and the internal analysis, which is the foundation of the SWOT analysis. The results of the analysis are the essence of making proposals to improve business competitiveness.
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Marketing Strategy Proposal for the Company Monekon spol. s r.o.
Bartošová, Zdeňka ; Janda, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis presents a marketing strategy proposal for the company Monekon spol. s r.o. dealing in accountancy and tax consultancy. It is aimed at improvement company competition through introducing new services. The first part of this work is focused on summary of basic theoretical knowledge concerning this problem. The other part contains an analysis of company surroundings and possible solutions based on it. Suggestions suitable for implementation are recommended upon questionnaire survey and calculations.
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